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BrowDefine Waterproof Eyebrow Pencil with Brush

BrowDefine Waterproof Eyebrow Pencil with Brush

"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!

Mae, Prime Prometics customer

Painted, pencilied, powdered.

How about effortlessly natural?

PrimeBrow Pencil’s strokes mimic real brow hair that look right at home on mature women.

  • Micro-fine tip does the heavy lifting. Lays true-to-tone Magnetic Pigments™ in precise lines that stick. Perfect for filling, detailing, and outlining. Comes with its own spoolie. 
  • Five 50-friendly shades. From light blonde to gray and everything in-between, expect a complete color match that delights. 
$25.00 USD
$50.00 USD $25.00 USD
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Bin Your Failed Brow Products Bag!

Sparse Brows… Bald Spots… Gray Hair.

Grab a BrowDefine Pencil.

It’s classy. It’s fabulous. It’s as real as make-up can get.

Because we’ve developed it keeping mature queens in mind, it makes none of the mistakes other eyebrow pencils fall victim to.

Pre-programmed to deliver full, well-groomed brows that frame your graceful face

  • Sturdy Micro-Fine Tip

    Neither too hard. Nor too crumbly and soft. This precise point deposits a little bit of pigment at a time, mimicking the exact thickness of healthy eyebrow hair. No matter how careless the strokes!

  • Natural Color Match

    Rich pigments that aren’t harsh against pale skin. Five shades meant to flatter and glam women over fifty. Two options just for graying brows. 

  • Incredible Staying Power

    All-day wear – that’s what she said. Our testers are blown away by how water-resistant, smudge-proof, and long-stay PrimeBrow Pencil is! Thanks to our proprietary Magnetic Pigments™.

Fresh, Framed, Groomed. In Minutes.

Step 1 - Outline Your Brows

Ensure that the skin around your eyebrows isn’t oily or wet. Begin at the bottom edge of your brows with short feathery strokes. Follow your natural shape and arch.

Step 2 - Fill in Sparse Areas

Go for the spots with thinning or fewer hairs. Use upward strokes, mimicking the direction of natural brow hair growth.

Step 3 - Blend With the Spoolie

The spoolie diffuses unnatural or harsh lines, avoiding the penciled-in/stamped-on look.

From Legally Blonde to Fifty Shades of Gray - Colors For Women Over 50!

80% of queens struggle to find the brow product hue that suits them. We’ve made it easy.

  • For women with medium to dark brown hair and warm undertones.

  • For women with darker hair. 

  • For women with darker hair tones or deep brown/black hair.

  • For women with cooler hair tones or gray/graying blonde/medium brown hair.

Frequently asked questions

My brows have all but disappeared. Is this the brow pencil for me?

Absolutely. BrowDefine Pencil is a rare find for women with sparse or thinning brows. But it is a literal savior for queens who have lost most of their brow hair to disease, medications or chemotherapy. 

Here’s why: 

  1. The studry, micro-fine tip does the heavy lifting. It is pre-programmed to deliver the right amount of easy glide, creamy formula with Magnetic Pigments™ (very long-stay). And it lays this pigment in strokes that closely mimic the appearance of healthy brow hair. 
  2. Even if you must conjure up a pair of eyebrows - from scratch - you have the very best shot at achieving your desired look with the PrimeBrow Pencil. Without jumping through multiple hoops. 
  3. The shade range is our real triumph. 5 true-to-tone colors that cater to blondes, brunettes and even women with gray or graying brow hair. 

I have tried pencils in the past. They look thick and unnatural. Will BrowDefine Pencil work for me?

Most brow pencils put the onus of adjusting the thickness and intensity of strokes on you. Mature women grapple with dimmed vision and hand tremors to some degree. 

Precise, intricate work isn’t quite their forte. 

This is why BrowDefine Pencil comes pre-programmed to deliver the exact right volume of product, in strokes of natural-hair-like thickness. It does the fiddly bits for you. 

Brow pencil strokes don’t stick. How have you solved this problem?

There are three reasons why eyebrow pencil strokes don’t stick. 

  1. The skin around your brows is oily or wet. If this is the case, wipe with a clean tissue. Allow any creams/serums you’ve applied to be fully absorbed. 
  2. There isn’t enough pigment in the eyebrow pencil. The combo of our creamy, easy-glide formula with rich Magnetic Pigments™ and the micro-fine tip deposits the right volume and intensity of product, in real hair-like strokes.  
  3. The tip is too hard. The tip gracing your BrowDefine Pencil emerged victorious from among hundreds of prototypes. The firmness, the texture, the hold -- all the parameters are fine-tuned to perfection for easy, quick yet long-stay work everyone will compliment you for.

What are Magnetic Pigments™?

Magnetic Pigments™are a special class of safe, protective coating make-up pigments that latch onto hair and skin, for significantly better staying power compared to regular alternatives. These pigments also retain vibrant color over time, being less prone to fading.

Will my BrowDefine Pencil last the day?

BrowDefine Pencil lasts the entire day.. 

  • It is water-resistant 
  • It is smudge-proof 
  • It is sweat-proof 

Most importantly, the Magnetic Pigments™ latch onto mature skin and brow hair for incredibly long-stay wear. This is the same class of pigments you swear by in PrimeEyes Glide. 

Will my BrowDefine Pencil last the day?

BrowDefine Pencil lasts the entire day.. 

  • It is water-resistant 
  • It is smudge-proof 
  • It is sweat-proof 

Most importantly, the Magnetic Pigments™ latch onto mature skin and brow hair for incredibly long-stay wear. This is the same class of pigments you swear by in PrimeEyes Glide. 

I am a swimmer/a hot yoga enthusiast/living in Florida. Your pencil up for my lifestyle?

Our pencil is made for your lifestyle. 

  1. It offers expert-level brow outlining and detailing in lazy strokes. 
  2. It is pre-programmed to be a winner. Doesn’t put the onus of getting it right on you. 
  3. Be out the door in minutes… 
  4. Enjoy a defined yet natural look - for up to 12 hours. 
  5. Met Magnetic Pigments™ before? They won’t abandon your brows, till you ask them to (easy removal with PrimeSkin Beauty Water) 
  6. Smudge-proof, sweat-proof, water-resistant! 

A more youthful, animated face sounds like a tall order. 

Who knew something as simple as a pencil was the solution?